Bemusedcreative

Brand

Brand recognition begins with your customer’s first impression. Make sure your brand is recognizable across all platforms. Our experienced design team understands the significance of creating a distinctive brand identity. Done right, your logo and design are powerful magnets that attract your ideal clients and customers. Through comprehensive market research, we gain insight into your brand’s position and, in turn, understand your competitive environment and target audience. This process allows us to explore your industry and identify new customer segments. We conduct a visual review of the most relevant and successful modern practices and brainstorm ideas—features, designs, angles, and products. Our goal is not simply to be trendy but to capitalize on the right opportunities for your brand to flourish. Through this brainstorming, we create a strategic plan for the creative direction.

Brand Audit

We begin by performing an audit of your current brand to understand the pillars of your company. We look for areas of improvement and sources of untapped potential, and we dig into what makes you unique among your competitors.

Brand Usage Guide

Our custom brand usage guide will establish your visual brand identity for reference throughout the project. This visual guideline establishes proper logo usage, complementary color palettes, and paired typefaces, creating a cohesive experience across your brand assets.

Collaborate

Our talented designers are amazing in every way (and modest too)—but we aren’t mind readers. After ordering, you will be redirected to our simple Design Brief. Take some time to complete the brief as best you can. We’ll recap before we begin.

Copyright

Once the design is finalized, you’ll receive downloadable digital files of your design/work. Upon completion of your project, you become the owner of the copyright for your design/work.

Bemused Creative may display any artwork, ideas, or sketches created for this project in our portfolio or case studies, in various online galleries, and in logo process posts as examples of client work. If you do not wish for Bemused Creative to display your design in portfolios or other online inspiration galleries, please discuss this with us before proceeding with the project order, as additional fees may apply.

Design Brief

After you purchase your design package, you will receive a project Design Brief to complete. Once it is complete, we will contact you to recap the project details. If you do not see a package above that meets your requirements, contact us to create a custom-tailored package of concepts and revisions.

Design Concept

We provide around three initial concepts, depending on the package selected. This range allows for diverse creative options without overwhelming you with choices. If the initial concepts do not resonate, we will gather more feedback from you and provide additional designs within the scope of the package.

Logo

A great logo is memorable, simple, versatile, relevant, and timeless. It should represent your brand’s personality and values and be easily recognizable across various media and sizes. Our process begins with understanding your brand, target audience, and industry. We then brainstorm ideas, sketch concepts, and create digital drafts. After presenting initial designs, we refine them based on your feedback to finalize the perfect logo. The timeline varies depending on the complexity of the project and client feedback. On average, it can take anywhere from two to four weeks. We prioritize quality and client satisfaction over speed. Client collaboration is key. We encourage you to share your ideas, preferences, and feedback throughout the process to ensure the final logo aligns with your vision. This is all part of our design revision rounds.

The goal is to narrow down the selections from each round and avoid the need for additional rounds.

Logo Design Package

After you purchase your logo design package, you will receive a project Design Brief to complete. Once it is complete, we’ll contact you to recap the project details. If you don’t see a package above that meets your requirements, contact us to create a custom-tailored package of concepts and revisions. Simply put, our custom logo design packages vary by number of initial concepts and rounds of revisions, and by the selected styles included in each option. If you know what you’re looking for, it helps keep the process streamlined and within your budget.