Free Resource Package: "The Authentic Profile Starter Kit"
This kit will include three resources, one for each of your key components.
Resource 1: The "Find Your Angle" Photography Prompt Card
Format: A one-page, visually appealing PDF (easy to share and print).
Goal: To help someone immediately take a more interesting and authentic profile photo without needing professional equipment.
Draft Content:
(Header Image/Graphics)
Find Your Photo Angle: 3 Creative Shots to Try Today
Forget the forced smile. Your profile picture should tell a story. You don't need a studio—just your phone and a little creativity.
1. The Mysterious Shot
- Concept: Hint at who you are, don’t just show it. Creates intrigue and focuses on mood.
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How to Do It:
- Silhouette: Stand in front of a bright window during the day. Tap on your phone screen to focus on the bright area, making yourself a dark outline.
- From Behind: Shoot a photo of yourself looking at a view, walking down an interesting street, or browsing a bookshelf.
- Hands at Work: Focus on your hands typing, painting, holding a tool, or making coffee.
2. The Lifestyle Shot
- Concept: Connect your personality to your profession. Shows what makes you unique beyond your job title.
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How to Do It:
- In Your Workspace: Capture a candid moment at your desk, in your workshop, or in your kitchen.
- With a Hobby: Include your running shoes, a musical instrument, or a favorite plant.
- With Your Pet: (If appropriate) A genuine moment with a pet can be incredibly welcoming.
3. The Detail Shot
- Concept: Let your work speak for itself. Ideal for artists, makers, and creators.
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How to Do It:
- Highlight a Product: Beautifully frame a piece of jewelry you made, a dish you cooked, or a page from your notebook.
- Focus on a Tool: A close-up of your paintbrush, your camera lens, or your coding keyboard.
📱 Pro Phone Tip: Clean your lens! Use natural light whenever possible. Tap the screen to set the focus and exposure.
Resource 2: The "Bio Skeleton" Worksheet
Format: A one-page PDF worksheet with fillable fields (or spaces to write).
Goal: To demystify bio-writing by breaking it down into a simple, repeatable formula.
Draft Content:
(Clean, worksheet-style design)
Craft Your Core Bio: The Fill-in-the-Blanks Formula
Your bio is your digital handshake. Use this skeleton to build one powerful core bio that you can adapt anywhere.
Step 1: Who are you? (Your Title)
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I am a
[Your Role, e.g., Graphic Designer, Data Scientist, Sustainable Lifestyle Coach]...
Step 2: Who do you help? (Your Audience)
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...who helps
[Your Ideal Client/Audience, e.g., small business owners, busy parents, tech startups]...
Step 3: What problem do you solve? (Your Value)
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...to
[The Result You Create, e.g., create memorable brands, simplify their financial data, build healthy habits].
Step 4: What makes you different? (Your Secret Sauce)
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My unique approach is
[Your Differentiator, e.g., focused on minimalist design, using plain-English explanations, combining ancient wisdom with modern science].
Step 5: What should they do next? (Your Call-to-Action)
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Ready to
[Desired Action]?[Next Step, e.g., Check out my portfolio, Read my blog, Send me a DM].
Now, combine your answers into your Core Bio:
"I am a [Role] who helps [Audience] to [Result]. My unique approach is [Differentiator]. Ready to [Desired Action]? [Next Step]."
Platform Switcharoo Challenge:
- For LinkedIn: Add more formal keywords and your current company.
- For Instagram: Shorten it, add an emoji or two, and make the CTA "Follow for tips on..."
- For Twitter/X: Make it even punchier. Maybe just the first sentence and a link.
Resource 3: The "Media Kit Brag Sheet" Brainstorming Guide
Format: A short guide (1-2 pages) with a structured list.
Goal: To help people overcome the "blank page fear" of creating a media kit by guiding them to list their accomplishments.
Draft Content:
Your Media Kit Starts Here: The Brag Sheet Brainstorm
You don't need a fancy design yet. First, you need the content. This list will help you gather all the bits and pieces that prove your value.
Answer these questions to build your "Brag Sheet":
About Me & My Story:
- What is my mission in one sentence?
- What are my core values (e.g., authenticity, sustainability, innovation)?
- What is a unique personal fact that connects to my work?
My Audience (Who you bring to the table):
- Who are they? (e.g., "Women aged 25-40 interested in wellness")
- Key Stats (if you have them): Follower count, average website visitors, newsletter subscribers.
- What is a key insight I have about my audience?
My Accomplishments & Past Work:
- Brands I've Worked With: List any past collaborations, big or small.
- Features & Press: Have I been mentioned in a blog, podcast, or local news? List it!
- Testimonials: What have clients or collaborators said about me? (Quote them!)
- Key Content: List 3-5 pieces of content I'm most proud of (blog posts, videos, projects).
What I Offer:
- What are my main services? (e.g., Instagram Takeovers, Product Reviews, Blog Sponsorships)
- What are my rates or a starting point for inquiries? (Be prepared to negotiate!)
Next Steps for Us:
- Feedback: What are your thoughts on these drafts? Do the tones and structures match your workshop's style?
- Refinement: Let's tweak the language, add examples, or adjust the prompts. For instance, should we add an example of a completed "Bio Skeleton"?
- Visuals: We can think about simple design elements (color scheme, fonts) that align with your brand.
- Delivery: How will you share these? We can craft a short email sequence or a landing page copy to offer this "Starter Kit."
This is a solid start. Let me know what you'd like to adjust, and we'll polish them into perfect lead magnets for your workshop